How to know where to spend your next marketing dollar from data out of your time and attendance system

May 10th, 2014

It was during a recent demonstration that this opportunity to use the employee contractor management system to assist with company marketing was bought this to my attention. During a conversation and a demonstration of TimeSummit time and attendance software we were talking about the GPS points collected from employees clocking in and clocking out each day through the PocketClock app. The PocketClock app is downloaded from the app store, works on iPhone, Windows mobile and Android. Once the app is downloaded simply ask your employees or contractors to start clocking in and clocking out on each jobsite.

Of course the software is designed to collate all the employee and contractor data into one data base no matter how many employees or contractors you have out in the field using the apps. You can also have one app installed on an iPad or Android Tablet allowing multiple people on one job site to clock in and out with one single sign in kiosk.

While talking to Harry, Raff and Giovanni during the demonstration it was Raff who spotted the opportunity to use the employee and contractor time and attendance data to observe possible marketing opportunities. Raff explained as he was looking at an example report with two weeks of data collected by employees and contractors checking in and out on location at each job site that he would like to know what would happen if the report was run over 12 months? Raff went on to explain that if he could see 12 months of data on a map showing every clocking made on every job site that he could easily see where the majority of his work was coming from.

Raff could see how on a map having the data plotted from every job site over 12 months that he could actually predict where he should be spending his marketing dollars in the future seeing suburbs and towns that were giving him lots of work. Sure we all have gut feeling about this stuff but imagine have the information to support your gut feeling and imagine not paying thousands of dollars for a fancy predictive marketing system.

Imagine seeing quickly where the hot suburbs or towns were that you were servicing throughout the year, giving you the opportunity to spend the appropriate marketing dollars to generate even more sales in the area.

I thought the idea by Raff was so good I had to firstly reward Raff and his team which I did and then I knew I just had to blog about the idea.

Book in a demonstration and see how the JobClock system can help you in your business



Peter Morrissey has been working with employee time and attendance for more than 15 years, Peter has supplied more than 3000 customers around the world with employee time management systems. He has seen the good, the bad and the ugly. Peter bought the JobClock system into Australia in 2008 to fill a void not being covered at the time. As cloud technology has come along the JobClock system not only services construction but many more industries hungry for employee labour costing information.

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